LITS bits:Â
This week Matt and Griff talk about the future of AI, spacey software loopholes, Apples rebranding, Gen Z's surprising take on data privacy and why your LinkedIn post probably isn’t going viral.
Have a listen and find details about each topic below:
Claude 4: Anthropic Unleashes a New AI Benchmark
Anthropic, the Amazon-backed AI startup challenging OpenAI, has unveiled its most advanced family of models to date—Claude 4.
According to Chief Science Officer Jared Kaplan, the company has pivoted away from traditional chatbots to focus on deeper task execution capabilities. The standout? Claude Opus 4, a model Anthropic claims is the “best coding model in the world,” capable of working autonomously for the entire corporate workday.
đź”— Read more on CNBC
Apple Leans into the Future with OS Rebranding
In a move to ensure consistency across its platforms, Apple is aligning its OS naming conventions with the calendar year—think iOS 26, macOS 26, and watchOS 26.
This change is expected to simplify product updates for users and developers alike, providing a more precise roadmap for what’s current and what’s next in Apple’s ecosystem.
đź”— More from Bloomberg
10 Years of Free Trials: Ground Control to Major Violation
Vates, the team behind the open-source virtualization platform XCP-ng, revealed a rather “spacey” misuse of their trial system. One organization has been cycling through 30-day trial keys for over a decade—using new emails each time, including sequential Gmail accounts.
Ironically, XCP-ng is completely free and open source if used outside of the turnkey solution they were repeatedly trialing. Despite having free access, the organization chose to continuously register with new info, even filling out the company name in the space provided every time.Â
đź”— Full story at Virtualize.sh
Gen Z: Data for Dollars
A new report reveals that Gen Z spends nearly 7 hours daily on their phones—and they’re ready to monetize it.
Roughly 88% say they’d sell their data—including browsing, shopping, and streaming habits—for around $50/month. While more open to being tracked, they’re paradoxically also the most privacy-aware, clearing cookies and using anonymous browsers at twice the rate of older generations.
đź”— More on Fast Company
LinkedIn Algorithm Exposed: Here’s How Posts Go Viral
LinkedIn has shared a rare breakdown of its content algorithm—giving creators insight into how posts can gain traction:
- Post Published
- You click "Post" on LinkedIn.
- Initial Classification
- LinkedIn classifies your post as:
- Spam 🚫 → Filtered Out
- Low-Quality or High-Quality → Continues
- Small Test Group
- Post is shown 10-15% your 1st-degree connections.
- Engagement Monitoring
- LinkedIn monitors likes, comments, and reactions.
- Quality Scoring & Virality Triggers
- AI scores engagement quality
- Steady engagement or keyword triggers signal virality
- Reach Decision
- High Quality + Triggers Met
- Expand Reach
- Low Quality or poor performance
- Don't Expand (Time Decay kicks in)
- High Quality + Triggers Met
To beat the algorithm, quality content and authentic engagement are key.
đź”— See full breakdown on LinkedIn
Mastering Google-Fu: AI Search & SEO 2.0
Google’s latest guidance highlights how to optimize content for AI Overviews and multimodal search:
- Focus on Quality and depth
- Optimize UX for mobile and speed
- Implement structured data accurately
- Leverage high-quality multimedia
- Use visibility controls like nosnippet and noindex to manage AI indexing
This marks the rise of SEO 2.0—or Search Everywhere Optimization. Brands must now optimize not just for Google but for platform-wide discoverability.
Even though AI Overviews may reduce total traffic, a study by Siege Media shows homepage traffic is up by 10.7% on average as AI tools boost branded searches. Established brands benefit most, making brand-building more critical than ever.
🔗 Google’s AI search guide
đź”— Siege Media homepage traffic insights
Enjoyed what you heard? We release a new episode every two weeks, so be sure to come back for the next one!