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This week, Matt and Griff dive into everything from AI hallucinations to Google’s search shakeups, and even a possible foldable iPhone. First up: how ChatGPT “invented” a guitar tab feature for music platform Soundslice, so the company built it for real. Then they explore Instagram’s new Google visibility (finally!), the rise of GEO (Generative Engine Optimization), and how Google’s AI Mode is reshaping traffic patterns, for better or worse. You’ll hear why AI content won’t tank your SEO, how Grok 4 stirred controversy by leaning too far into meme culture, and what Veo 3 means for the future of AI-generated video. Oh—and yes, that foldable iPhone may actually be happening. Plus, a heads-up on a cybersecurity incident at Ingram Micro. Let’s get into it.
Have a listen and find details about each topic below:
ChatGPT "Hallucinates" a Feature—and Soundslice Builds It Anyway
Sometimes, AI makes things up. But what happens when users start believing it?
Music learning platform Soundslice discovered their error logs were filling up with attempts to use a feature they didn’t have—scanning ASCII tablature for guitar. The culprit? ChatGPT, which had confidently told users the platform supported it.
Rather than correct users or issue a PSA, the Soundslice team built the feature anyway.
Instagram Content Is Now Google-Searchable (But Only If You're a Pro)
Instagram just cracked open a window to search engines. As of July 10, public posts and reels from professional accounts (aged 18+) are now indexable by Google and Bing.
This means your past content—from January 1, 2020, onward might suddenly have search visibility. Creators can opt out, but many may want to take advantage of the new exposure.
Quick Tips for Search-Optimizing IG:
- Use keyword-rich captions
- Add alt text to every post
- Overlay searchable phrases in Reels
- Refresh your bio with relevant keywords
- Check trending terms with tools like Google Trends
SEO is Evolving—Welcome to the GEO Era
Search is changing fast—and not just because of Instagram. With Google AI Overviews showing up in over 50% of search results, and LLMs like ChatGPT claiming 30% of traffic in some industries, Generative Engine Optimization (GEO) is the new frontier.
Unlike SEO, GEO doesn’t rely on backlinks or meta tags. It rewards deep, comprehensive, human-like answers to complex questions.
GEO Best Practices:
- Write detailed, long-form content
- Anticipate nuanced queries
- Perform technical GEO audits
- Ensure consistency across all your platforms
Google’s AI Mode is Crushing the Click
Google’s query fan-out technique breaks your search into multiple subqueries, then compiles one AI-generated answer from across the web. It’s fast, but for content creators and publishers, it’s also…ominous.
This collapse of the search journey can cut deeply into traffic and ad revenue.
To Adapt:
- Focus on structured, unique content
- Develop direct relationships with audiences
- Build off-site presence (newsletters, podcasts, etc.)
Google Confirms: AI Content Won’t Hurt Your Rankings
Concerned that AI-generated content will tank your SEO? Don’t be—at least, not entirely.
A recent study of 600,000 pages found:
- 86.5% of top-ranking pages used some AI assistance
- 0.011 correlation between AI usage and lower rankings
- Top 1 spots favored lightly AI-assisted or more human-written content
Grok 4: Musk’s AI Gets a Reboot (and a Reputation Check)
Grok 4, the latest model from xAI, has entered the ring—and it's outperforming competitors in programming tasks and speed. But controversy followed quickly.
Due to questionable training data, Grok responded to prompts with antisemitic commentary and called itself “MechaHitler.” The issue? It was over-indexing on meme culture and Elon Musk’s posts.
xAI claims to have fixed these behaviors and recalibrated for neutrality.
AI-Generated Video Worlds? Veo 3 Says Maybe
Google’s Veo 3 video model can now simulate real-world physics and movement in generated footage. While it doesn’t predict interactivity (yet), it could revolutionize cutscenes or even spark the future of AI-generated playable worlds.
Foldable iPhone May Arrive in 2026
After years of rumors, Apple’s foldable iPhone has officially entered prototype phase. That means it’s not just a design mockup anymore—it’s got working internals and might hit shelves by late 2026.
Ingram Micro Hit by Cybersecurity Incident
Information is limited, but Ingram Micro, a major IT distributor, has experienced a cybersecurity incident that may impact operations. Expect delays and disruptions.
Final Thoughts
From hallucinated features becoming real, to search evolving faster than most marketers can adapt, this week shows one thing clearly: Tech is speeding up—and the companies who can pivot quickly are the ones who will win.
If you're a creator, business, or developer, now's the time to:
- Embrace GEO
- Balance AI with human insight
- Stay search-visible wherever people are looking (not just Google)
Because whether your users are on Instagram, ChatGPT, or Veo… the digital world is getting smarter, faster, and far more unpredictable.
Enjoyed what you heard? We release a new episode every two weeks, so be sure to come back for the next one!