If selling is the heartbeat of a business, then a well-run sales process is the circulatory system that keeps everything moving. Quoting, pricing, fulfillment, invoicing, and getting paid can quickly become complex, especially as you add products, channels, and teams. Odoo’s Sales app brings all of that into one clean, connected workflow so your team can quote faster, sell smarter, and shorten time-to-cash.
What the Sales app does for you
At its core, Odoo Sales helps you create and manage quotations, turn them into orders, fulfill those orders, and invoice in the way that best fits your model. It ties directly into your product catalog, inventory, accounting, CRM, and even marketplaces like Amazon, so each step is informed by real data, not guesswork.
- Quoting that feels modern: Start from a template or build from scratch, add optional upsells, and send a polished quote by email. Your customer can review everything online, approve with a digital signature, and even pay a deposit if you enable it.
- Products and pricing under control: Keep a single source of truth for products and variants, complete with stock on hand and forecasted availability. Pricelists let you adapt to the moment, preferred customer discounts, seasonal pricing, volume breaks, or multi-currency strategies, without reinventing the wheel each time.
- Orders that trigger the right next step: The instant a quote is confirmed, Odoo can kick off delivery in Inventory or launch manufacturing for make-to-order items. Shipping rates and labels can be pulled in from common carriers, so customers get tracking without extra work from your team.
- Invoicing that matches how you bill: Whether you invoice on order, on delivery, by milestones, by time and materials, or with down payments and pro-forma invoices, Odoo Sales supports it. If your team uses the Expenses app, reimbursable costs can flow straight onto customer invoices.
A day in the life with Odoo Sales
Imagine a salesperson opening the Sales app to their quotations page. They pick a template tailored to a common package, tweak quantities and pricing based on a negotiated discount tier, and check availability, seeing on-hand stock plus incoming shipments without leaving the screen. The quote goes out with a secure link. The customer views it that afternoon, signs digitally, and pays a 20% deposit.
That confirmation automatically creates a sales order. The warehouse receives a delivery order; one line item triggers a make-to-order manufacturing task. When items ship, tracking information is shared with the customer. Finance generates an invoice based on delivered quantities, and the deposit is reconciled automatically. By week’s end, Sales can see the deal in their reporting: margin, discount impact, and cycle time from quote to cash.
Selling across channels
Odoo Sales isn’t limited to one storefront or one way of selling. You can:
- Connect to Amazon and other marketplaces to centralize orders and inventory.
- Sync natively with Odoo Website/eCommerce so products, taxes, stock, and pricing are consistent.
- Manage subscriptions and renewals for services that bill monthly or annually.
Keeping customers in the loop
Customers appreciate clarity. With the built-in Customer Portal, they can see their quotes, orders, deliveries, invoices, and payments in one place. You’ll get real-time notifications when a quote is viewed or approved, and automated reminders help keep deals moving without manual nudges.
Insights that drive better decisions
Out of the box, Odoo provides reporting by product, customer, salesperson, region, and more. Pair it with analytic accounts to understand margins and profitability. If you use Odoo CRM, you’ll also get pipeline visibility, expected close dates, next activities, and win rates, so you can spot bottlenecks and coach your team effectively.
Who gets the most value?
- Product companies that need accurate stock visibility, carrier integrations, and clean fulfillment.
- Services firms that bill time, materials, or milestones, and want expenses to flow into invoices.
- B2B organizations with complex pricing and approval rules, operating across currencies or companies.
- Hybrid businesses that sell a mix of products, services, and subscriptions.
Why it works so well with the rest of Odoo?
Sales is one piece of a broader business picture. When you connect Sales with Inventory, Accounting, Purchase, Manufacturing, Projects, Expenses, Subscriptions, and eCommerce, data stops getting retyped or lost in email threads. Your team runs on a single system, from lead to cash.
Ready to see it in action?
The best way to evaluate Odoo Sales is with your products, pricing, and workflows. If you would like to learn more about what Odoo can do for you and your business, reach out to your local Odoo partner (like we are here at Lighthouse IT Solutions), and we can show you a hands-on demonstration of everything Odoo has to offer.
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