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Odoo Events App & Survey App - Lighthouse Labs

Event Planning & Feedback with Odoo, Maximizing Engagement and Insight
April 17, 2026 by
Odoo Events App & Survey App - Lighthouse Labs
Lighthouse IT Solutions, Matthew Almendinger

Welcome back to another episode of Lighthouse Labs! Today we’re diving deep into two modules that are often underestimated but incredibly useful: Odoo’s Events and Surveys. These modules can add immense value by seamlessly integrating with your business operations to enhance customer engagement and gather crucial insights.

Unveiling the Events Module

In today’s fast-paced business world, coordinating events can be challenging. The Odoo Events module offers an organized, centralized hub for managing your events efficiently. Whether you’re planning a small workshop or a large conference, this tool scales with you, centralizing all relevant details within your CRM.

Let’s set the stage with our annual sales conference. Creating a new event in Odoo is straightforward: give your event a standout name, schedule a date and time, and set your location or opt for a virtual webinar. You can even define who within your organization will oversee the planning or select your registration’s public visibility options, ensuring seamless communication and attendance.

The Events module also supports various ticket types. From early bird specials to VIP tickets, you can manage purchasing deadlines and seat limits to optimize sales and attendance. The integration with Odoo’s broader ecosystem means these details feed directly into your CRM, offering deep insights into attendee behavior.

Harnessing Surveys for Feedback and Improvement

The post-event phase is essential for gathering insights, and this is where Odoo’s Surveys module comes into play. This powerful tool enables you to collect feedback, be it from customers, prospects, or employees. Whether for market research or internal evaluations, the Surveys module offers flexibility in survey creation and deployment.

Imagine embedding a survey link into your final event communication to attendees. Within the Surveys module, you can create anything from quick polls to comprehensive questionnaires. It’s a fantastic way to gather honest feedback to refine future events.

The peculiar genius of Odoo Surveys lies in its flexibility. You can create live polls for real-time feedback during events, or construct engaging, multifaceted surveys that adapt based on user responses. With features like customized intro and thank-you messages, randomized question sections, and even certification tracks, the tool can keep your feedback process engaging and insightful.

Why Choose Odoo Events and Surveys?

Integration is at the heart of Odoo’s value proposition. Both Events and Surveys modules work in harmony with your CRM, streamlining data flow across your organization. Financial analytics, engagement metrics, and customer feedback, all in one place, provide a seamless user experience and keep you informed.

Automation further enhances efficiency, with the capability to set up onboarding processes, follow-up messages, and confirmation emails automatically. Knowing how an event performs financially can guide future decision-making, making the Events and Surveys modules vital assets.

Conclusion

Combining Odoo’s Events and Surveys modules empowers your business to deliver professional events and insightful feedback sessions effortlessly. Utilize these tools to enhance client interactions and maintain a focus on client-relevant matters. Whether you are tracking revenue, attendee engagement, or improving team skills, these modules can be instrumental in shaping your business’s future.

Join us next time as we explore more ways to leverage technology for better business outcomes. Until then, keep innovating and engaging!

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