The Lighthouse IT Podcast - March 26th, 2021
Matt and Griff go through a lot this week, including the Windows 10 printing fiasco, Twitter Spaces and changes to their ad management, TVision watching you watch, the Ad Council's biggest campaign ever, and HBO Max with it's new ad supported tier.
Listen here!
Security News
HAFNIUM explained in plain English
- The word "Hafnium" can refer [a] to a gang currently involved in a bunch of attacks, [b] to the exploits they're using at the moment, and [c] to the malware they are deploying after they get in.
- Our partners at Naked Security do a great job at giving you a full explanation of these attacks and their implications.
Windows 10 update is rolling out again to fix printing
- The Windows 10 KB5000802 and KB5000808 cumulative updates released are causing Blue Screen of Death crashes when printing to network printers.
- The printer fixing roller coaster continues as Microsoft is once again rolling out the KB5001649 out-of-band update to users via Windows Update.
- After installing the March 2021 Patch Tuesday updates, users began reporting that Windows 10 would crash when printing or print jobs would be missing graphics elements, have blank pages, or other issues.
- To resolve these issues, Microsoft released two out-of-band emergency updates for Windows 10 - KB5001567 on March 15th to fix the crashes and KB5001649 on March 18th to fix the printing issues.
Marketing News
Twitter recently announced conversation settings for ads
- Conversation settings became available for organic tweets in August 2020, but the feature rolled out for paid ads on Monday.
- Advertisers now have the option to allow replies from everyone, accounts the brand follows, or only those mentioned.
- Advertisers should treat these settings with caution— once you start limiting replies, you limit the potential of social as a marketing channel.
Twitter Spaces Planned to Go Live for All Users by April
- With the success of Clubhouse recently (an invite-only audio-based social network startup) has this ship sailed or will more people jump onto the train?
- Twitter Spaces seems to have more features than Clubhouse already, like mute-all for when the possible thousands of audio-enabled participates get rowdy.
- Seems like you can invite between 5 and 5000.
- For me, I'm not too sure who this is really for though. Celebrities getting a fun way to interact with fans, a different approach to seminars or Q&As? Or is this just another influencer branding tool?
Through a console placed under the television, TVision tracks who's watching the tube
- who's in the room, and whether they're actually paying attention, by tracking eyeball movement, second by second...not creepy at all.
- Like Nielsen, the industry's benchmark for audience measurement, TVision scales those metrics across the country.
- TVision is in about 5,000 homes, and as with Nielsen, all participating families are compensated.
The Ad Council is getting together their biggest campaign ever
- The non-profit behind most PSAs, are launching a campaign (along with 300 brands currently signed on) for "It's Up To You" as a push to ensure people are getting the COVID19 vaccine.
HBO Max will launch an ad-supported tier in June
- HBO is itching to travel outside the US post-pandemic, just like the rest of us — which might partly explain why some ad buyers are investing in the relationship early.
- On Friday, HBO Max also announced plans to enter 60 new markets abroad in 2021, per Ad Age. Hulu is basically nonexistent outside the US.