Boost Online Engagement with the Odoo Social Marketing App
Social media is the ultimate tool for the mass distribution of information to the masses. With a few simple button clicks, you can make your words accessible around the world. However, sending a post out on social media isn't a guarantee that anyone will engage with it; you need to know how to properly manage your social media as well. Luckily, the Odoo Social Marketing app can be your definitive tool for managing your various social media accounts across numerous platforms.
Manage Your Social Media from a Central Hub
The Social Marketing app serves as a central hub for you to view and manage all of your social media. Opening the app leads you to a page featuring all the social media feeds you have connected to the app, where you can easily review all their recent posts and some quick post engagement analytics. Clicking on a post in these feeds opens a view with details on the views and engagement the post has generated. You can even create customer contacts and sales leads directly from comments on your posts through this menu. A comprehensive list of all your social posts, including ones scheduled for future dates, can be found in the Posts tab, displayed as a Kanban view, calendar view, list view, or even a pivot table.
Review and Track Social Media Engagement
Of course, more important than being able to review your social feeds is how the Social Marketing app helps you create and schedule posts. When creating a new social post, you can configure what social accounts it will be posted on, when it will be posted, if it is connected to any internal marketing campaigns, and the content of the post itself.
Core Features of Odoo Social Marketing:
- Social Media Scheduler: Plan and schedule posts across multiple social media platforms.
- Engagement Tracking: Monitor likes, comments, and shares to assess content performance.
- CRM Integration: Link social activity directly with customer records in Odoo CRM.
- Analytics Dashboard: Real-time insights into social campaign performance and audience engagement.
- Multi-channel Posting: Publish content across various channels from a single platform.
- Social Listening: Monitor brand mentions and hashtags to understand audience sentiments.
Key Benefits of Odoo Social Marketing:
- Increases Social Media Reach: Consistent scheduling boosts visibility and engagement on social networks.
- Streamlines Content Management: Plan, create, and publish content efficiently from one platform.
- Enhances Customer Insights: Social analytics provide valuable data for better customer understanding and targeting.
- Supports Brand Reputation Management: Listening tools help respond proactively to brand mentions.
Something to note: Odoo offers both cloud-based and on-premise deployment options as part of Odoo's broader suite of integrated business applications, allowing it to connect seamlessly with other functions like marketing, inventory, and accounting!
Get Started with Odoo, with Lighthouse's Help
Having advanced tools that you can utilize for your business can do wonders for improving your workflow and results, and Odoo is a full suite of advanced business tools. The Odoo Social Marketing app is only one of these tools that you can take advantage of. If you would like to learn more about what Odoo can do for you and your business, reach out to your local Odoo partner (like we are here at Lighthouse IT Solutions), and we can show you a hands-on demonstration of everything Odoo has to offer.