For a business to thrive, it needs to be able to adapt to changes within its industry. One of the most significant shifts in recent decades has been the rise of online shopping. The ability to find and purchase just about anything from just about anywhere revolutionized commerce, and the businesses still around today are the ones that adapted.
Thankfully, it's become much easier to work alongside this shift, and one of the best ways to do it is by utilizing the Odoo eCommerce app.
What Does the eCommerce App Do?
The eCommerce app is a simple-to-use tool that can help you easily begin selling your products online.
It covers the essentials and then some:
- Building and managing your product catalog
- Handling customer orders
- Integrating with online payment providers
- Scheduling deliveries
- Reviewing performance metrics
Managing Your Catalog
Much of the eCommerce app's management is performed through the Odoo Website app, which is always installed alongside it as a companion, making your online shop easy to set up and manage, without a separate portal or site from your website. Product data can be added or even imported, including details, variations, images, and stock numbers. These can also be managed from the Odoo inventory app.
Individual product pages and the catalog page can also be customized much like any other website page. A vital element of e-commerce that often gets overlooked is the customer experience. The app helps improve that by offering a built-in feature that allows customers to compare different products in your catalog directly.
Flexible Pricing & Tax Management
Price management is made easy through the eCommerce app.
Here's what you can do:
- Pricelists integrate naturally, allowing dynamic pricing based on users or even letting users select which pricelist applies to them
- Per-unit pricing can be displayed in the catalog for products frequently purchased in variable amounts
- Taxes can be applied to products as needed, keeping everything transparent for your customers
Built-In Reporting & Analytics
The eCommerce app takes advantage of the Website app's native support for analytics tools like Plausible.io and Google Analytics. On top of that, the app monitors sales data that can be viewed and filtered in reports, such as:
- Sales performance by individual product
- Performance by category
- Trends over specific date ranges
- And more!
Ready to Start Selling Online?
Odoo is a full suite of advanced business tools, and the eCommerce app is just one of many that our Navigate team can help you take advantage of. If you'd like to learn more about what Odoo can do for your business, reach out to us here at Lighthouse IT Solutions. We'd love to give you a hands-on demonstration of everything Odoo has to offer.